I recently stumbled on a video by a gentleman named Simon Sinek. He's one of those guys who has keen insight on how things work, and what is going on in our society, in relation to people. I have watched the video a few times now, and have really come to feel that what he has to say is at the root of our social media woes concerning fly fishing.
I highly recommend that you take the time to listen to what Simon has to say, and think about how it relates to you, to those you socialize with, and the big picture. I see connections, but I wonder if other people will.